Those who visited Royal FloraHolland with us in the past, might remember the hustle and bustle of the distribution floor, watching flower traders bidding against the clock and the quantity of beautiful, colorful flowers everywhere.
Unfortunately, over the past months, Royal FloraHolland has transferred the live auction into online auctions only. Which means flower traders are not there in person anymore. The distribution of flowers is currently still visible, but due to various more-efficient sales changes, FloraHolland expects that the current distribution will disappear as well after April 2025.
What this exactly entails for us and our tours, is not quite sure yet. We will keep you posted on all changes as soon we have more information available. Until further notice, we have stopped offering any tours to Royal FloraHolland after April 2025.