Flower Auction, Grower, Private Family Lunch and Chocolate Workshop

A sample itinerary that includes the chocolate workshop. This tour cannot be done on Thursdays, Saturdays and Sundays because of the flower auction.

Flower Auction

Meet and greet with your English-speaking guide / driver in the hotel lobby, from where you will be taken for a 30-minute drive by luxurious private vehicle to, and guided tour of the World’s largest flower auction, Flora Holland.

The indoor Flora Holland compares in size to the city of Monaco. Experience the hustle and bustle of the auction floor, watch traders bidding against the clock and be amazed at the quantity of beautiful flowers traded.


Flora Holland Flower Auction

See how this auction process works and notice a variety of millions of flowers. You can watch the entire auction from a walkway above ground-level. Did you know that on an average auction day they auction 30 million cut flowers in more than 30,000 varieties? You will be, as everybody else, very much surprised. www.floraholland.com

Local Grower

We continue the tour with a short drive to a local grower, for an exclusive tour. This is a very special experience since normally you can’t visit these growers, which in most cases are family-owned companies. This could be an African Violets, Orchid, Rose, Tulip, Hydrangea, Gerbera Daisy or any other grower with blooming flowers.


Greenhouse Local Grower

The owner will be there to greet you in person and will guide you through his/her company. All your questions will be answered with great pleasure and skill. The colors cannot be described in words.

Private Family Lunch

From here, there will be a 30-minute scenic drive to picturesque village Lisse, the heart of the bulb district.

Here, you will be taken to a local private ‘modern’ home situated in an upscale residential area, where a fresh and tasty home-made lunch will be served. Only we have access to this beautiful home. Enjoy and talk with the owners and see how the Dutch live. If the weather permits, lunch will be served in the family garden. A very special experience!

Chocolate Workshop

Fully refreshed, you will be taken for a 5-minute drive to ‘Royal’ Patisserie Chocolatery Vermeer for a private workshop chocolate praline making. Patisserie Chocolatery Vermeer is well-known in the bulb-growing region and far beyond.

When entering the patisserie, the delicious pastries, chocolates, wedding cakes, desserts and savory specialties immediately draw your attention. The owner Robin Peereboom himself is a Dutch Pastry Champion and he even came second at the World Pastry Championship.


During the workshop you will learn all about the origins of chocolate, the different types of chocolate and how chocolates are made at Patisserie Chocolatery Vermeer. At the end of the workshop you can take all the delicious chocolates that you have made, to be enjoyed at a later time.

From here you will be taken back to your hotel in Amsterdam, where you have the remainder of the day for your own leisure. You will arrive back in Amsterdam around 3.30pm.